Nike Privacy Policy

Last Updated: March 15, 2023
Versión en español

This Privacy Policy describes how Nike, Inc. (referred to as “Nike”, “our”, “we” or “us” in this Policy) collects, uses, shares, and protects your personal information, what choices you have relating to your personal information, and how you can contact us.


1. Scope of this Privacy Policy
2. Personal Information We Collect
3. How and Why We Use Your Information
4. How We Disclose and Share Personal Information
5. Your Sharing
6. Children’s Privacy
7. Protection of Personal Information
8. Retention of Personal Information
9. Managing Your Privacy Rights and Choices
10. About Cookies and Similar Technologies
11. Using the Nike Platform with Third-Party Products and Services
12. Changes to Our Privacy Policy
13. Questions, Feedback and Metrics
14. Additional State-Specific Information

1.        Scope of this Privacy Policy

This Privacy Policy (“Policy”) applies to the personal information that Nike, Inc. collects and processes when you interact with us as a customer, including when you interact with our websites, digital experiences, mobile apps, stores, online or offline events, promotions, or one of our other products or services, all of which are part of Nike’s “Platform” and direct to this Privacy Policy. This Policy also applies to the personal information that Nike processes when you subscribe to receive marketing communications from us, communicate with us or engage with us via our Platform, or participate in contests, sweepstakes, and surveys.

Nike may provide you with additional privacy notices that will apply to certain personal information collected and processed by us. For example, we may provide additional notice to provide more specific information if you choose to take advantage of a particular partner promotion.  This Policy does not apply to your personal information if you work for us as an employee or independent contractor, apply for a job at Nike, or interact with third party partners or websites that are linked to or accessible from Nike’s Platform.


2.        Personal Information We Collect

Nike collects personal information directly from you, automatically when you use our Platform or interact with us, and from third parties.   The definition of “personal information” depends on the applicable law of where you reside. For purposes of this policy, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual or household.  This does not include aggregated or de-identified information that is maintained in a form that cannot reasonably be used to infer information about, or otherwise be linked to, a particular individual or household.

Personal Information Collected Directly from You.
We ask you for certain personal information to provide you with the products or services you request. The personal information we collect from you depends on how you interact with us or use our Platform. This personal information includes your:

Identifiers. We collect certain personal information from you, such as your name, telephone number, email address, date of birth, password, and other identifiers, as well as any personal and demographic information that you share with us, such as gender, hometown, photos, and images you provide to us or post to your profile, or product preferences. When you make a purchase, we collect your payment or credit card information and shipping and billing address.
Commercial Information. We collect information about your purchases, favorites, and items that you view or add to your cart.
Communications. When you communicate with us, we collect your contact details and keep a record of the communications, as well as our responses. We also maintain records of information that you post on our social media channels, and information you provide to us related to any customer support requests.
Physical Characteristics. We collect information on your physical characteristics, including weight, height, and body measurements (such as estimated stride and shoe/foot measurements or apparel size).
Fitness and Activity Information. We may collect fitness activity information provided by you or generated through your use of our Platform, such as time, duration, distance, location, calorie count, resting heart rate and pace/stride. We may also collect information from your device’s health and fitness repository (such as Apple’s HealthKit or Android’s Google Fit).
Sweepstakes, Contests and Promotions. If you participate in sweepstakes, contests, and promotions that we offer, we may collect your personal information and other registration information related to contests, sweepstakes, and promotions.
Events Information. We also collect personal information related to your participation in our events. For example, if you register for or attend an event that we host or sponsor, we may collect information related to your registration for and participation in such event.
Personal Information We Derive or Collect Automatically.
We and our third-party service providers automatically collect personal information related to your use of our Platform and interactions with us and others, including when you enable certain features within our Platform. This information includes:

Location information. We may collect or derive approximate or precise location information about you. How we collect this information depends on how you use and interact with our Platform and your device settings. For example, we may derive your general location through your IP address.  We may collect your precise geolocation (GPS) information from your device or browser, including with your permission available via your device or browser. You may turn off precise location information sharing through your device settings.
Device information. When you interact with our Platform, we collect technical information about your device including your IP address; unique identifiers; unique device identifier and device type; domain, browser type, version, and language; operating system and system settings; general location information and time zone; and similar device and usage information.
Online Activity and Browsing Information. We use cookies, log files, pixel tags, software development kits (“SDKs”) and other tracking technologies to automatically collect information about your interaction with our websites and apps and communications you receive from us. This information includes links clicked, page views, purchases, searches, features used, items viewed, time spent within the Platform, information uploaded, items you add to your cart and your interactions with others within the Platform. For more information, see About Cookies and Similar Technologies below.
Audio, visual and other electronic data. We may collect audio, visual, and other electronic data, such as through CCTV footage from our stores, offices or premises, and call recordings.
Sensor and Movement Data. When you grant us access, we may collect information about you from your device’s sensors, including heart rate, and information about your movement and travel patterns from your device’s accelerometer.
Photos, Contacts, and Calendar information. When you grant us access, we may collect your photos, contacts and calendar information stored on your device.
Inferences. To personalize your experience on the Platform, we may draw inferences using your personal information, to create a profile reflecting your interests, preferences, and characteristics.
Personal Information from Third Parties.
We may collect personal information about you from third party sources, including when you use our Platform with third party products and sources. This includes:

Information from Third Party Products and Services. If you connect your Nike account or access our Platform through third party products or services (such as app stores or social media platforms), we may collect information about you from that third party product or service.
Information from Partners. With your consent where required, we may obtain information about how you participate or engage with marketing campaigns and/or events that Nike sponsors jointly with third party partners.
Third-party products and services may control the information they collect and share about you. For information about how these third parties may use and disclose your information, please consult their respective privacy policies.


3.        How and Why We Use Your Information

Nike collects, uses, discloses, and otherwise processes the personal information we collect for the following business and commercial purposes:

To Provide the Features of the Platform and the Services You Request. When you use our Platform, we will use your personal information to provide the requested product or service. For example, if you make a purchase on, we will use your personal information to fulfill your order and complete the transaction. If you participate in a promotion, we will use the contact information you give us to communicate with you about the promotion. If you contact our consumer services, we will use information about you, such as delivery or payment information, or the product you have purchased, to help you resolve a problem or question. If you use our Platform to track your fitness activity or physical characteristics, we will collect this personal information and store it so that you can review it in the Platform. Your fitness activity information may include information you enter about your activity or data collected by your device during your activity such as location and movement information. We may use this activity information to calculate further information about your activity, such as distance run, or calories burned, so that the calculated information can be provided to you as part of the functionality of the Platform. In many cases, to use particular features within our Platform you may need to provide Nike with additional information or additional consent to use particular information in a certain way. For example, to use the heart rate tracking features of our Platform, you may need to connect to a heart rate monitoring device. Similarly, to share content on social media, you may be required to provide your social media account credentials to sign in.
To Send Marketing and Communicate Information about our Products, Services, Events and for Other Promotional Purposes. If you are an existing customer of Nike (for example, if you have placed an order with us), we may use the contact details you provide to send you marketing communications about similar Nike products or services, where permitted by applicable law (unless you have opted out). In other cases, we ask for your consent to send you marketing information.  Except for fitness and activity information (including Workout Info, defined below), we may use the information that you provide to us as well as information from other Nike products or services, such as your use of Nike’s Platform, to personalize communications and advertisements regarding our products and services that may be of interest to you. This may include information collected from your interactions with our Platform that are associated with your account across devices. For more information about how we use your fitness and activity information, see Use of Fitness and Activity Information below. We may also use information for event planning and management, including registration, attendance, connecting you with other event attendees, and contacting you about relevant events and services.
For Research, analytics, and improvement. We use information to better understand how consumers engage with the Platform and our products and offerings, including consumer behavior and preferences. We administer surveys and questionnaires, such as for market research or member satisfaction purposes.We also use information for other research and analytical purposes, such as to evaluate and improve our Platform and business operations, to develop services and features, and for internal quality control and training purposes. For example, we may use information about how consumers engage with to search for and find products, to better understand the best ways to organize and present product offerings in our storefront.
To Personalize Your Experience and Our Platform. We use personal information, including inferences drawn from your personal information, to tailor and personalize your experience on our Platform.
To Operate, Improve and Maintain our Business, Products and Services. We use the personal information you provide to us to operate, improve, and maintain our business, products, and services. We may use personal information about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Platform. We also use information to consider and implement mergers, acquisitions, reorganizations, bankruptcies, and other business transactions such as financings, and as related to the administration of our general business, accounting, auditing, compliance, recordkeeping, legal and other internal functions.
To Protect Our or Others’ Rights, Property or Safety. We use information to protect the Platform and our business operations; to protect our rights or those of our stakeholders; to prevent, detect and investigate actual or suspected fraud, abuse, illegal use, unauthorized or illegal activities and access and other misuse; and where we believe necessary to investigate, prevent or take action regarding situations involving potential threats to the safety or legal rights of any person or third party, or violations of our Terms of Use.
To Comply with Legal Obligations. We may also use your personal information as part of legal proceedings, to respond to legal process, and to comply with court orders, governmental requests, or applicable law.
Use of Fitness and Activity Information. We collect information about your fitness, activity, or your physical characteristics, some of which constitutes “Workout Info,” to provide certain services on our Platform. Because of the personal nature of this information, we strive to provide you with clear notice about how this information, including Workout Info, will be used. As this information may be considered sensitive in certain jurisdictions, we take appropriate measures in protecting and using this information and, where required by applicable law or under Nike’s internal policies, will obtain your consent for use of your fitness and activity information and Workout Info. Click here to learn more about how Nike processes your Workout Info.  Please see Managing Your Privacy Rights and Choices below for additional information on managing Nike’s use of your Workout Info.
For Account Linking. If you consent to link your Nike account with a membership account at a Nike partner, Nike will obtain personal information from the Nike partner, including your purchases and returns.  We use this information to give you access to selected benefits, such as access to exclusive Nike products, rewards, and experiences, when you shop with our partners.  Nike will also use the personal information to personalize your experience on the Nike Platform and to send your personalized marketing communications.
Other purposes. We may also use your personal information in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.

4.    How We Disclose and Share Personal Information


Nike may disclose and share personal information we collect with the following types of entities and recipients:

To our affiliates, subsidiaries, vendors, and service providers. We may disclose personal information to our affiliates and subsidiaries, as well as service providers, vendors and others for business purposes and to perform functions on our behalf (such as those who process credit cards and payments, perform shipping and deliveries; host, manage and service our data; provide technical support or logistics services; secure our Platform; distribute emails; perform research and analysis; manage brand and product promotions; and administer certain services and features on our Platform).
To other Platform users. Your username and any information that you post to our Platform, including, without limitation, reviews, comments, and other text, will be available to, and searchable by, other users of the Platform. You can review and make changes to who can view your profile in your account settings.
Third Party Partners Connected to Your Membership. If you are a Nike member, we may disclose your personal information to third parties that we work with to bring you special offers or who may contact you about products, services and offers you may be interested in. Nike enables you to connect our Platform or link your Membership with third party memberships, products, and services. If you choose to connect your Nike account or membership, we will share certain personal information with third party partners who may process your personal information in accordance with the privacy policies of those third parties. The information may include information generated through your use of the Platform (such as profile, fitness and activity, and purchase information).
To Third-Party Advertising and Social Platforms and Networks. We may disclose or make available personal information to third-party platforms and providers to obtain personalized and tailored advertising services, to provide or make available certain features or portions of the Platform, or as necessary to respond to your requests. For example, we make information collected via cookies and similar technologies on our Platform available to third-party advertising companies to serve you with relevant ads and content and to manage, improve and measure our advertising campaigns (see About Cookies and Similar Technologies below for more information). We also use third party services to match information that we hold with personal information in their database to create custom audiences and tailor advertising to your interests on the Internet, including social media, as permitted by applicable law.  Providing tailored advertising services may be considered a “sale,” “sharing” for cross-context behavioral advertising, or “targeted advertising,” as defined by applicable law. We do not disclose, sell, or share personal information to third parties for money­ or compensation. You may opt-out of cross-context behavioral advertising or targeted advertising by using the relevant settings available in our Platform. Please see Managing Your Privacy Rights and Choices below for additional information. Nike does not share your fitness and activity information obtained from fitness health repositories you connect with (such as Apple HealthKit) with third parties for advertising, marketing, or other use-based data mining purposes. For more information about fitness and activity information (including Workout Info), click here.
Retail Store Partners. We may share your personal information with partners of our Nike retail stores to help them manage in-store activities and events. For example, Nike may share a list of attendees with the partners who organizes an event.
Business partners and potential buyers (and their agents and advisors). We may disclose your personal information with actual or potential buyers (and their agents and advisors) in connection with any actual or proposed purchase, merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of company assets or transition of service to another provider, provided that we inform the buyer or transferee that it must use your personal information only for the purposes disclosed in this Privacy Policy.
Other Parties. We may disclose personal information to other parties, including government entities and regulators, to the extent necessary to: (i) comply with a government request or applicable law and to respond to legal process; (ii) prevent illegal uses of our Platform or violations of our Platform's Terms of Use and our policies; (iii) defend ourselves against third party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting).
With your consent. We may disclose your personal information to any other third party where you have provided your consent.

5.        Your Sharing

When you use certain social features on our Platform, you can make your profile public that may include information such as your screen name, profile picture and hometown. You can also share content with your friends or the public, including product reviews and information about your Nike activity. This content, including any information that you post to our Platform, will be available to other users of the Platform. We encourage you to use the tools we provide for managing Nike’s social sharing to control what information you make available through Nike’s social features.


6.        Children's Privacy

We do not knowingly collect personal information online from children under the age of 13.

If you’re a parent or guardian and you believe we have collected your child’s information, please contact us at [email protected].


7.        Protection of Personal Information

We use a variety of technical, administrative, and organizational security measures, including encryption and authentication tools in certain circumstances, that are intended to protect your personal information. Please be aware that despite our efforts, no data security measures can guarantee security. You can help keep your data safe by taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.


8.        Retention of Personal Information

We retain your personal information for as long as reasonably necessary to fulfill the purposes described in this Policy or disclosed to you at the time of collection, unless otherwise required or permitted by law. For example, we keep your account profile information for as long as you keep your Nike account, but we may keep your purchase history longer to comply with our legal, tax, accounting and recordkeeping obligations, administer applicable returns and warranty programs, and for research, development and safety purposes, as well as an additional period of time as necessary to protect, defend or establish our rights, defend against potential claims or comply with legal obligations. Click here to learn more.


9.        Managing Your Privacy Rights and Choices

Privacy Rights.
You may have certain rights identified below under applicable laws of where you reside with respect to your personal information. We have full discretion in choosing to voluntarily provide you with some or all of those rights regardless of the state in which you reside. Please refer to Additional State-Specific Information to determine the rights you have in the state you reside.

Depending upon the applicable law, access to your rights may be denied, such as: (a) when denial is required or permitted by law; (b) when granting access would have a negative impact on another's privacy; or (c) to protect our rights and properties.

The privacy rights you may have include the following:

Right to know and access your personal information. You may have the right to know what personal information we collect about you, including the categories of personal information, the sources from and purposes for which we collect it, and the types of recipients we disclose it to, and to request a copy of the specific pieces of personal information that we maintain about you.
Right to correct your personal information. Right to correct inaccurate personal information that we maintain about you.
Right to delete your personal information. You may request the deletion of their personal information that we have collected about you, subject to certain exceptions.
Right to opt out of “sales” or “sharing” for cross-context behavioral advertising or targeted advertising. You may request to opt-out of our sale of your personal information and sharing of their personal information for cross context behavioral advertising or targeted advertising. We share your personal information with third parties (such as marketing and advertising networks and social platforms) for behavioral advertising or disclose your personal information to other third-party partners in accordance with your privacy settings and/or consent. These types of disclosures of your personal information may be deemed a “sale” or “sharing” of your personal information under applicable privacy laws.
Right to non-discrimination. You have the rightnot to be subject to discriminatory treatment for exercising your rights under certain laws.

Exercising your Rights and Choices.
You may submit privacy rights requests and manage your privacy choices in several ways.

Submitting Privacy Rights Requests.
You may request to access your personal information (both the categories of data we collect, which is laid out in this policy, and specific pieces of information), obtain an electronic copy of your personal information, correct your personal information if it is incomplete or inaccurate, or delete or restrict sharing of your personal information in certain circumstances, as provided by applicable law.

Non-Discrimination. We will not discriminate against you for making these requests. If you request to delete your account, you can create a new account on our Platform at any time.
Verification. We will verify your request either through a message sent to the email address associated with your account (so you must have access to this email account) or by asking you to provide information matching what we have for you within our systems. We will process your request based upon the personal information in our records that is linked or reasonably linkable to the information provided in your request. In some cases, we may request additional information to verify your request or where necessary to process your request. If we are unable to adequately verify a request, we will notify the requestor.
Authorized Agents. You or your authorized agent may request to exercise your rights. Before we can act on a request from your authorized agent, we may require verification of your identity and proof from the authorized agent that they can act on your behalf. We may also require that the relevant consumer directly verify their identity and the authority of the authorized agent.
Contacting Us.If you have a request regarding your personal information that cannot be fulfilled from your account settings, please contact us. Contact details, a link to the webform for these requests, and reported metrics on consumer requests, can be found in the Questions, Feedback and Metrics section below.
Denials and Appeals. If we deny your request, we will notify you and provide our reasons for the denial and instructions regarding the rights you may have under applicable laws to appeal the decision. If the appeal is denied, we will notify you of your rights under applicable laws to contact the Attorney General to submit a complaint.
Opting Out of Direct Marketing.
If you have a Nike account, you can opt-out of receiving Nike’s email or SMS marketing via the "Communication Preferences" section in your account settings. Alternatively, you can opt-out by following the opt-out or unsubscribe instructions in the message or by contacting us. Contact details are in the Questions, Feedback and Metrics section below.

Managing your cookie and advertising preferences.
There are several ways that you can manage your preferences for cookies and advertising by us and on our websites. You can review or change your preferences for most cookies and tags on our websites, other than those that are necessary for operation and functionality, by adjusting your cookie settings in your browser. These preferences are browser and device specific, so you will need to set your preferences for each browser and device you use, and if you subsequently delete or block cookies, you may need to reapply these settings. Learn more by reviewing the About Cookies and Similar Technologies section below.

Opt-out of Targeted Advertising.
We share your personal information with third parties (such as marketing and advertising networks and social platforms) for targeted advertising. These types of disclosures of your personal information may be deemed a “sale” or “sharing” of your personal information under applicable privacy laws.  However, Nike does not disclose, sell, share, or rent your personal information for money or compensation. 

You may opt out of targeted advertising by clicking “Your Privacy Choices” in the footer of our website or by accessing the Privacy & Cookies page. Your choice is linked to your privacy preferences in your Member account’s Privacy & Cookies page.  Opting-out of sharing for targeted advertising will also opt you out of all advertising settings in your Privacy & Cookies page. Note, you can opt-in to targeted advertising again by either: (a) enabling targeted advertising through the “Your Privacy Choices” page; or (b) enabling “Behavioral Advertising” or “Profile-Based Advertising” through the Privacy & Cookies page. If you opt-in again, your personal information will be shared with third-party partners for targeted advertising purposes.  If you opt-out as a guest, your preferences will only apply to the device or browser where you made the selection.  To have your preferences apply across all Nike apps and devices, sign-in to make your selection. You can also opt-out by emailing us at [email protected].

Update Your Profile Information.
You can update certain personal information, like your email, address, and phone number, by logging in and updating it through your Nike Member account settings.

Managing the content you post.
You can request removal of content you have posted on the Platform, but please note that removal may not encompass all possible locations, for example, back-ups or sharing by other users initiated prior to removal.

Manage Workout Info.
Nike uses your Workout Info to provide you with adaptive training plans, personalized product recommendations and special event invitations.  You can opt-out of this use of your Workout Info in your account settings.

Manage Profile Visibility.
You can adjust how others may view your profile and account information and interact with you on the Platform by logging into your Nike account and adjusting your profile visibility settings.

Additional tools to manage what data we collect.
When using our Platform, we also provide in time notice or obtain consent for certain practices. For example, we will obtain consent to use your location or to send push notifications. We may obtain this consent through the Platform or using the standard permissions available on your device. Your web browser or mobile device platform may also provide additional tools to allow you to control when your device collects or shares certain categories of personal information. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your device.

For more information about our privacy practices and your privacy choices, you may contact us as set forth in the Questions, Feedback and Metrics section below.


10.    About Cookies and Similar Technologies

Nike, our service providers and third parties collect information, which may include personal information, from your browser, devices, or apps when you use our Platform using a variety of methods, such as cookies, pixel tags, identifiers for mobile devices, and other similar technologies. The information collected by these cookies and similar technologies may include your: IP address; unique cookie identifier and information obtained through cookies; unique device identifier and device type; domain, browser type and language, operating system, and system settings; country and time zone; previously visited websites; information about your interaction with our Platform such as click behavior, purchases and indicated preferences; and access times and referring URLs.

We use cookies and similar technologies to analyze and understand how you access, use, and interact with our Platform and our consumer’s